Analyzing the company’s strategy and making recommendations

Instructions:

Your task for this team project is to select one of your company’s products, then use course concepts to 1) describe its present day marketing strategy and 2) develop a marketing strategy for five years in the future. Write from the perspective of an outside consulting group analyzing the company’s strategy and making recommendations using ‘we’ statements.

I expect to see the following sections in your paper, and the questions below are worth considering as you write. There is no set page length. Think creatively, but make sure to explain the why behind your ideas and cite evidence as applicable.

Company Overview:

  1. Why was the company founded? What is its mission?

Eric Yuan, CEO and Founder Zoom Video Conferencing, was frustrated with the unhappy customer of Cisco, and he wanted to solve their problems. In Yuan’s opinion, the product didn’t evolve quickly enough, making it a chore for customers to use(https://www.cnbc.com/2019/08/21/zoom-founder-left-job-because-he-wasnt-happy-became-billionaire.html). He has the idea of better video communication solution which was rejected by Cisco. Undeterred, in April 2011, Yuan did what any confident entrepreneur would do, he promptly resigned to start his own company. That company was Zoom(https://usefyi.com/zoom-history/). Zoom has a simple but powerful mission statement – Make video communications frictionless. Since Eric wanted to make his customer happy, key to this mission statement is that the customer is in the center. For Eric, customers are of the utmost importance, and unhappy customers are a sure sign of a failure(https://smallbusiness.co.uk/happiness-secrets-growing-business-fast-2543001/). 

  • What industry or industries does the company operate in?

Industries:

Education – Expand Traditional classrooms in the cloud

Finance – Improve customer experience and communication

Government – Increase productivity and engagement for all agencies

Healthcare – HIPAA-compliant telehealth technology & workflows

https://zoom.us/about
  • What products and/or services does your company sell?

Meetings and Chat – HD video, audio, collaboration, and chat

Rooms and Workspaces – Power up your conference room with video

Phone Systems – Enterprise cloud phone system

Video Webinars – Full-featured, easy-to-use, engaging webinars

App Marketplace – Integration and bots to use with zoom

https://zoom.us/about
  • Which product or service has your team chosen to focus on?

Video Webinars – Full-featured, easy-to-use, engaging webinars

  • Who is/are the target customer(s) for this product or service? Try to describe this audience using market segmentation terms.

………………………………………………………………………………………………..

(This is the part that should be done)

Present Day:

Promotion:

  • How do the product’s/service’s promotions reach potential and current customers? (ex. targeted online ads, television ads, social media posts, influencer promotions, in store displays, etc.)
  • Why is/isn’t the messaging about this product/service convincing target customers to purchase?

Note: If your company does not promote much, how is it still able to generate sales? Remember that public relations is also considered a form of promotion.

Five Year Plan:

Promotion:

  • In five years, what should the messaging about this product be? Note: If you think that it could be more effective in the present, explain what it should be doing in this section.
  • What would an effective promotional strategy look like in five years? Think about the methods used for identifying and communicating with customers.
Order a unique copy of this paper
(550 words)

Approximate price: $22

Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

We value our customers and so we ensure that what we do is 100% original..
With us you are guaranteed of quality work done by our qualified experts.Your information and everything that you do with us is kept completely confidential.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

The Product ordered is guaranteed to be original. Orders are checked by the most advanced anti-plagiarism software in the market to assure that the Product is 100% original. The Company has a zero tolerance policy for plagiarism.

Read more

Free-revision policy

The Free Revision policy is a courtesy service that the Company provides to help ensure Customer’s total satisfaction with the completed Order. To receive free revision the Company requires that the Customer provide the request within fourteen (14) days from the first completion date and within a period of thirty (30) days for dissertations.

Read more

Privacy policy

The Company is committed to protect the privacy of the Customer and it will never resell or share any of Customer’s personal information, including credit card data, with any third party. All the online transactions are processed through the secure and reliable online payment systems.

Read more

Fair-cooperation guarantee

By placing an order with us, you agree to the service we provide. We will endear to do all that it takes to deliver a comprehensive paper as per your requirements. We also count on your cooperation to ensure that we deliver on this mandate.

Read more

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency