Change Management

300 – 500 words for each question

Marking Criteria:

Marks will be awarded in accordance to the following criteria including:

1.         Application of relevant learnt concepts/techniques

2.         Originality of content and materials

3.         Overall presentation, grammar and spelling, clarity, etc.

Q1. In implementing change program, management can plan and implement change more effectively by using appropriate skills and techniques.

  1. Explain the fundamental differences between the “hard” and “soft” models of change. (4 marks)
  2. Balanced Scorecard is a framework for measuring organizational performance using a more balanced set of performance measures.  List the four perspectives with an example of goal and measure for each perspective. (6 marks)
  3. Give four examples of creative thinking techniques for generating options. (8 marks)
  4. d) Under the Hard Systems Model of Change (HSMC), what are the three strategies of launching a new system or operation to replace an existing old one?  Highlight a key benefit for each strategy. (7 marks)

Q2. Since its establishment in 1962, Fortuna Jewellery Co. Ltd. has been known for its brilliant craftsmanship and distinctive design in most of it products. Nevertheless, the competitive environment in the jewellery business changed significantly over the past 10 years.  New products are coming up faster and in larger quantities from Fortuna Jewellery’s competitors.

Mr. Sam Lam, the founder and CEO of this company, has decided to improve the current situation by acquiring new crafting equipment and computer-aid-design systems.  Knowing that there will be strong resisting forces from his 30 craftsmen and designers, Mr. Sam Lam wants to hire you as an advisor to initiate a change program to reduce such forces.

With age ranging from 21 to 58, these 30 employees will be using these new equipment that they have never used before.  Peter Leung, Head of Crafting Department, has shown a tendency to quit as he has been doing his ‘way of doing things’ for more than 30 years.  Ray Chan, Head of Design Department, shows some interests in the new systems though he has no experience with it.  

a.         Most of the employees from the Crafting Department and Design Department incline to have resistance to change.  Identify four possible reasons why they have resistance to change. (7 marks)

b.         As an advisor for this company, your initial assignment is to propose three approaches (ways) to reduce possible resistance from these employees for Mr. Sam Lam.  Please explain your suggested approaches with actual examples derived from this case. (18 marks)

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