During this course you have developed knowledge of consumer behavior. In this assignment you will apply that knowledge to an analysis of the consumer buying decision process. Your focus should be on the specific behaviors consumers engage in and is to be centered around a particular product, service, or other consumer offering (e.g. movie theater, financial/health services, etc.). The maximum length of the presentation is 7 minutes.
Choose either Choice A or Choice B from the choices below. Scroll down to see more instructions.
“What was your pre-purchase, purchase, and post-purchase process?”
You will gain understanding of consumer behavior relating to a specific buying decision. This could be for a product or a service, as long as it is specific:
After conducting the interviews analyze what knowledge you have gained in relation to the buying process. Including trends and ideals learned, “aha” moments, and future recommendations.
“So why do customers buy, and when they don’t buy– why not?
You will apply your knowledge of consumer behavior to solve a marketing strategy problem. This could be for a current employer (of yours or a family member) or a campus organization. You will solve the issues you identify and develop a strategy to increase the the consumers’ buying.
Then after conducting your research, provide a summary of your recommendations. These should address the marketing strategy problem, move the company or organization’s marketing forward, and suggest future additional research.
For this assignment you are responsible for the creation of an original work . Any sources of information that you use in the creation of your original work should be clearly cited following APA guidelines, in order to avoid plagiarism. Your submission is expected to conform to APA Format.
Include a brief introduction to the company and product.
Describe the target market including how several consumer behaviors from the text may operate with this market purchasing and consuming this product.
Report on your survey results.
We value our customers and so we ensure that what we do is 100% original..
With us you are guaranteed of quality work done by our qualified experts.Your information and everything that you do with us is kept completely confidential.
You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.Read more
The Product ordered is guaranteed to be original. Orders are checked by the most advanced anti-plagiarism software in the market to assure that the Product is 100% original. The Company has a zero tolerance policy for plagiarism.Read more
The Free Revision policy is a courtesy service that the Company provides to help ensure Customer’s total satisfaction with the completed Order. To receive free revision the Company requires that the Customer provide the request within fourteen (14) days from the first completion date and within a period of thirty (30) days for dissertations.Read more
The Company is committed to protect the privacy of the Customer and it will never resell or share any of Customer’s personal information, including credit card data, with any third party. All the online transactions are processed through the secure and reliable online payment systems.Read more
By placing an order with us, you agree to the service we provide. We will endear to do all that it takes to deliver a comprehensive paper as per your requirements. We also count on your cooperation to ensure that we deliver on this mandate.Read more