What is the outcome of conducting a market opportunity analysis? Examine two components of the MOA and assess how each contributes to an effective IMC. Incorporate concepts and examples from this week’s lecture in your post. Respond to at least two of your classmates’ posts.
After conducting a market opportunity analysis an organization can understand how to attract customers and what opportunities may be available. Researching an area will let you know what products customers are using and what they don’t have available to them. For instance, a market opportunity analysis will help me determine if a certain area needs a fine dining restaurant. Key things the MOA will give is how many other restaurants are nearby, the number of tourists, and the average income of the people in that area. The outcome of conducting a market opportunity analysis will also prevent a company from suffering huge losses, planning ahead and identify problems that cause the company’s equity brand to decrease.
One component of the MOA is the number of potential buyers, “managers want to make sure that a potential market will be lucrative enough to pursue. Revenue flows can measure the volume of product and service that markets will demand” (Ogden & Ogden, 2014, p. 2.4). Another component of the MOA is to identify what group of people are more likely to buy your goods which is considered a corporation’s target. Both of these components contribute to an effective integrated marketing communication by way of making sure everyone within the company including the stakeholders spread the same messages throughout campaigning.
Ogden, J. R., & Ogden, D. T. (2014). Integrated marketing communications: Advertising, public relations, and more. Retrieved from https://content.ashford.edu/books/AUOMM615.14.1/sections/sec10.5?search=integration#w125876 (Links to an external site.)
We value our customers and so we ensure that what we do is 100% original..
With us you are guaranteed of quality work done by our qualified experts.Your information and everything that you do with us is kept completely confidential.
You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.Read more
The Product ordered is guaranteed to be original. Orders are checked by the most advanced anti-plagiarism software in the market to assure that the Product is 100% original. The Company has a zero tolerance policy for plagiarism.Read more
The Free Revision policy is a courtesy service that the Company provides to help ensure Customer’s total satisfaction with the completed Order. To receive free revision the Company requires that the Customer provide the request within fourteen (14) days from the first completion date and within a period of thirty (30) days for dissertations.Read more
The Company is committed to protect the privacy of the Customer and it will never resell or share any of Customer’s personal information, including credit card data, with any third party. All the online transactions are processed through the secure and reliable online payment systems.Read more
By placing an order with us, you agree to the service we provide. We will endear to do all that it takes to deliver a comprehensive paper as per your requirements. We also count on your cooperation to ensure that we deliver on this mandate.Read more