FedEx Issues of Strategic Significance

(1) Should the Hampton by Hilton use the same competitive strategy that Motel 6 uses? Explain. Use concepts make your case. Note that the question is not whether Motel 6 should use the strategies that Hampton uses. Respond to this question with a minimum of 300 words and 2 scholarly journal references. Please add the references for question 1 immediately following the response/

(2) Write an essay of a minimum of 1200 words, addressing the questions and prompts below. You must organize your work using headings formatted in APA style. The research requirement is at least two scholarly journal articles, and the course textbook. Indicate your research through in-text citations and a list of references.

  • Conduct an online search, and write a brief summary of two to three issues of strategic significance that FedEx has encountered within the past 12 months. Sources used to respond to this prompt should be credible, but not necessarily scholarly.
  • Which one of Porter’s generic competitive strategies best describes FedEx’s competitive strategies? Which strategy in the Miles and Snow framework best describes FedEx’s competitive strategies? Support your responses with reasons and evidence.
  • Evaluate how effectively FedEx’s service strategy supports and reinforces its competitive strategy. Provide examples to support your answer.
  • Discuss three issues in the strategy formulation process that FedEx should consider before changing any of its current strategies.
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