Implementation plan marriott | BBA 4951 – Business Policy & Strategy | Columbia Southern University

  

Implementation Plan: Part 1

During Unit IV, VI, and VIII, you will be working on an implementation plan for Marriott International, Inc., 2015. The components within these three units combined will create this plan.

For Part 1, describe the Marriott International, Inc., 2015 the products/services they offer, and the history of the company. Next, analyze the company’s strategy, mission, and organizational structure. In your analysis, include the information below.

  • What does the strategy, mission, and organizational      structure say about the company?
  • What are the positive aspects of the strategy, mission,      and organizational structure?
  • What are the company’s short-term and long-term goals?
  • What are ways to improve the strategy, mission, and      organizational structure?

Much of the information you will need to complete this segment can be found in the case study in the textbook. However, you are welcome to conduct further outside research as needed. Some details, such as the short-term and long-term goals, may not be explicitly stated. Please use your best judgement and analytical skills to determine that information.

Your project must be a minimum of two full pages in length, not counting the title and reference pages. Include an introduction paragraph.

Implementation Plan: Part 2

We will continue your work with Marriott International, Inc., 2015 and develop a SWOT analysis.

Remember that a SWOT analysis identifies strengths, weaknesses, opportunities, and threats of an organization. This is an important analysis for any organization as it can be used for strategic planning. Your SWOT analysis must be a minimum of two pages in length. Once you have completed your SWOT analysis, write a minimum of one page, explaining how this information could be used by the company.

Please use the template below to complete the SWOT analysis and explanation. Save the template using your last name and student ID. For example, John Smith whose student ID is 12345 would save his assignment as Smith12345. The information you need to complete this analysis can be found in the case studies located in your textbook on pages 370-625. Outside research is not a requirement.

Click here to access the Unit VI Project Template. (Template Attached)

Much of the information you will need to complete this segment can be found in the case study in the textbook. However, you are welcome to conduct further research as needed.

Implementation Plan: Part 3

For the final assignment of this course, you will continue your work Marriott International, Inc., 2015 For the Unit VIII Project, you will complete the final components of your implementation plan.

For Part 3, you will focus on the following points:

  • internal and external issues,
  • competition,
  • future outlook for the organization, and
  • implementation of tools for measuring business success.

Much of the information you will need to complete this segment can be found in the case study in the textbook. However, you are welcome to conduct further research as needed. 

For the future of the organization, you may be creative and add your own insight on where you see the company going.

Your project must be a minimum of three full pages in length, not counting the title and reference pages. Make certain to include an introductory paragraph.

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