Major selling project – 12 pages


No Plaglarism and Turnitin score will be checked !!!!

I need this assignment in 96 hours ( 4 days )

It is 12 pages assignment.

I put example in attachment.It is research assignment.

We need to complete reqiured elements !!!!


Assignment Description:

In scenario, we are salesperson of Helifork Forklift. 

Our company Heli Canada ( ) is trying to sell electrics forklifts and We want to sell our Electric forklifts to Wallmart ( ).  

We need to make research in this assignment about Our product(Electric forklift) and how to sell it to  Wallmart.

Product link:

4 Wheel Pneumatic – 18,700-22,000lbs

You are encouraged to include any other relevant information that you obtain about your product/service. 

I put product brochure in attachment !!!

I put background information in attachment!!!


Assignment tasks:

Using your company’s product/service offering and the prospective customer you prepared for in Background attachment worksheet, develop a written sales proposal that includes the elements listed and described below. Your proposal should be written in paragraph format, bullets and charts should be kept to a minimum and placed in appendices at the back of the document. Headings should be used. 

Required Elements !!! (Template)

1) Executive Summary 

Remember that an executive summary appears at the beginning of a document but written last. Use the Geoffrey James, link and follow the guidance found there.

Your summary will pull information from the body of the proposal, format is:

· Define the problem, need or goal for this prospect.

· Define the expected outcome or how the business process or concern will be improved.

· Define the solution 

· Call to action

2). Introduction – 

“Who We Are”

Here you would introduce the company (Heli Canada) you are selling for in a “Seller Profile” drawing from the history you put together in your Knowledge bases and the Sales dialogue worksheets. Remember this is a Promotional piece – it’s a Sales Proposal so be persuasive in tone.

Why We’re Here”

A statement of the Need/Problem you are going to solve for the company you are selling to. Assume that you’ve been gathering information in telephone conversations with some of the buying influences and in online research so you should be able to say what the problem is your research has uncovered that your solution will solve. 

Care should be taken to ensure that the sales proposal is personalized for the customer account and or buying influencers with whom you have been working. This is not a generic quote or response to a simple inquiry.

3). Product or Service Proposal – “How We’re Going to Do This”

4 Wheel Pneumatic – 18,700-22,000lbs


  • The      Value proposition for this      customer. 

Wallmart will realize %20 reductions downtime by purchasing 4 wheels Pneumatic for a $30,000 per forklift. Beginning March 16, 2021, the improvement in downtime reduction will achieve an economic payback in 12 months. We have agreed to measure the delivered value by:

Supplying Heli forklift to each store in Canada until the end of the year.

Forklift electric consumption and downtime will be measured until the end of year. Walmart can return products if they see any problem with products’ performance. 

Include a Return on Investment (ROI), and /or Cost Savings, Cost Avoidance etc. This is the compelling reason they should buy your product/service. Review the template found in Background sheets. 

  • Detail      what you are requesting your customer to buy. Demonstrate that you have      targeted the solution using your product/service specifically for this      customer account. Most companies will have a variety of products/services      they offer but in this section, you will identify exactly what you want      this customer to purchase at this time. 
  • Features and Benefits you expect this customer      will appreciate based on the Need/Problem you have outlined above.

4). Supporting Services Offered 

· How can the customer order the solution? Initial order and follow on orders if applicable (be aware that ordering from a publically accessed website is not a professional B2B approach!) 

· What are the warranties and guarantees does your offer include? 

· How will the solution be delivered to the customer?

· Does the product require installation/implementation services? Are these free, optional, or included in the price?

· Is Training required to use the product if so how and when is it offered? 

· Ongoing maintenance and support if applicable to your product/service

5). Pricing Proposal

Do not just cut/paste a price chart. Develop the price for this customer. A pricing proposal will address:

· Product/solution price

· Applicable maintenance and support costs, training, installation etc. 

  • Types and levels of discounts available if      applicable
  • Payment terms and conditions
  • Availability of financing or leasing
  • Sales Agreement 
  • Sunset date (a sales proposal or quotation should always      have an expiry date) 

You may always use an Appendix to place your price chart or other details that you wish the customer to refer to. Don’t forget to invite them in the body to refer to them.

6). Promotion

  • If your customer is a reseller you should address      provision of supporting advertising, public relations and sales promotion      activities you offer to ensure they are successful. 
  • if your customer is not a reseller consider how      you might use promotion of the relationship to further your relationship      and enhance their business.
  • Marketing      Collateral/Sales Aids

o This material can include promotional pieces, advertising mock-ups, customer testimonials.

o This mock-up MUST be included in your submission. 

7). Conclusion with Call to Action

In this section assume that you will be meeting with the customer after you have delivered the proposal electronically and plan your call to action accordingly.

· Summarize key points and outline the next steps, and what action you want the customer to take. 

8). Professionalism

Be sure that you include a cover with a visual. The name and address of the customer, specifically the contact you are submitting this proposal to. Your name, address and contact details (in your salesperson role) 

Additionally, you will be assessed on these points: Was the report friendly to the reader? Does it flow and make sense? Does it look like a professional marketing document?

· Follow the directions given for the project. 

· Collect, analyze, and interpret information appropriately, using supporting details. 

· Organize information in an appropriate way, including an introduction, body, and conclusion. 

· Cite references in APA format both in-text (footnotes) and in References (bibliography

· Your assignment is to be submitted in MS WORD format. 

· Arial or Calibri, 12pt, 1.5 spacing

· Page numbering provided

· Spelling and grammar have been checked

· The assignment is expected to be approximately 12 pages long 

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