Steven Jones recently returned from a week-long hiking trip out West. During the last leg of the journey, Stevenâ€™s hiking boot became lodged in an old branch, and he fell. The mishap caused a tear in the meniscus of his right knee. The emergency room physician told him he would need to see an orthopedic physician to get the meniscus repaired.
Steven has high-deductible insurance. When he got home, he searched the Internet to find orthopedic physicians in his community. The first one he found was a 35-physician group with a banner reading, â€œYour bones knit best with us.â€ Searching the site, Steven found information on the partners, their research, and some educational materialsâ€”but little else.Â
The second group he found was called Macomb Orthopedic Group; it was made up of 10 physicians. The Web site contained a profile about each physician as well as price estimates for various procedures. The Web page instructed him how to register and complete the paperwork by downloading it from the site. It also explained how to submit his insurance information so they could supply a written estimate of costs for the procedure.
Write a paper to address the following:
Describe in detail the positioning strategy for each of these physician groups.Â
Based on what you see here, what are the strengths and weaknesses of each of these groups? Explain your reasoning.Â
The second group also discusses a concept called â€œpackage pricing.â€ Explain how this works, and include its advantages and disadvantages.Â
What recommendations would you make for these groups as far as their Web presence?
We value our customers and so we ensure that what we do is 100% original..
With us you are guaranteed of quality work done by our qualified experts.Your information and everything that you do with us is kept completely confidential.
You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.Read more
The Product ordered is guaranteed to be original. Orders are checked by the most advanced anti-plagiarism software in the market to assure that the Product is 100% original. The Company has a zero tolerance policy for plagiarism.Read more
The Free Revision policy is a courtesy service that the Company provides to help ensure Customer’s total satisfaction with the completed Order. To receive free revision the Company requires that the Customer provide the request within fourteen (14) days from the first completion date and within a period of thirty (30) days for dissertations.Read more
The Company is committed to protect the privacy of the Customer and it will never resell or share any of Customer’s personal information, including credit card data, with any third party. All the online transactions are processed through the secure and reliable online payment systems.Read more
By placing an order with us, you agree to the service we provide. We will endear to do all that it takes to deliver a comprehensive paper as per your requirements. We also count on your cooperation to ensure that we deliver on this mandate.Read more