Marketing channel reflection | Marketing homework help

     

Students will be required to write up a reflective essay on what they have learned from their marketing channels course 

including guest speakers during the spring session.  (6 pages)

     

Subject description 

This subject develops advanced knowledge, theories and professional practice relating to the design and management of effective business-to-business (B2B) and business-to-consumer (B2C) channel relationships. The subject introduces students to analysis of multichannel organisations that are adopting and managing both traditional and/or direct online digital channels to achieve a sustainable competitive advantage. Technical channel research skills are developed to apply to conducting a channel audit, identifying channel gaps to improve channel organisational efficiency. 

     

Subject learning objectives (SLOs) 

Upon successful completion of this subject students should be able to: 

  1. implement practical solutions to complex channel problems by analysing relevant information
     
  2. apply business concepts, analytical perspectives, decision tools, and innovative problem solving to address managerial channel decisions
     
  3. work effectively in teams to develop interpersonal, leadership and communication skills
     
  4. present effectively in an informal and formal manner the findings of the group work components.
     

     

Contribution to the development of graduate attributes 

This unit focuses specifically on the acquiring the knowledge and practical competencies to design, develop, maintain and manage effective relationships among worldwide marketing channels, to achieve sustainable competitive advantage by using strategic and managerial frames of reference. Students will acquire an understanding the issues and challenges faced by organisations in designing and managing these channels, and their strategic importance to these organizations. This subject develops skills linked to the Faculty’s graduate attribute that looks at developing critical thinking, creativity and analytical skills. This is achieved through analysing a company’s channel ecosystem through completion of a major project, guest speakers and case problems. 

Order a unique copy of this paper
(550 words)

Approximate price: $22

Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

We value our customers and so we ensure that what we do is 100% original..
With us you are guaranteed of quality work done by our qualified experts.Your information and everything that you do with us is kept completely confidential.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

The Product ordered is guaranteed to be original. Orders are checked by the most advanced anti-plagiarism software in the market to assure that the Product is 100% original. The Company has a zero tolerance policy for plagiarism.

Read more

Free-revision policy

The Free Revision policy is a courtesy service that the Company provides to help ensure Customer’s total satisfaction with the completed Order. To receive free revision the Company requires that the Customer provide the request within fourteen (14) days from the first completion date and within a period of thirty (30) days for dissertations.

Read more

Privacy policy

The Company is committed to protect the privacy of the Customer and it will never resell or share any of Customer’s personal information, including credit card data, with any third party. All the online transactions are processed through the secure and reliable online payment systems.

Read more

Fair-cooperation guarantee

By placing an order with us, you agree to the service we provide. We will endear to do all that it takes to deliver a comprehensive paper as per your requirements. We also count on your cooperation to ensure that we deliver on this mandate.

Read more

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency