Develop a PPT presentation for a case about the Milton Bradley company. Your assignment is to develop a sales plan to sell a new board game. Use all of the information and concepts that we cover in class as part of your analysis. Feel free to do outside research if you think it would help your analysis. There are a number of issues for you to consider, including:
Here is more detailed information for you:
The R&D group at Milton Bradley (MB) Corporation, a global company that makes toys and games, has come up with a new online and board game called “Can you Graduate from Business School?” The game requires the players to make decisions over a 2-year period that a typical business school student faces – e.g., difficult assignments, unpredictable professors, endless parties, increases in living expenses, etc. The channel for the new game will be both the “bricks & mortar” retail stores as well as the online sellers. Examples of potential channel partners for the physical board game will include department stores, toy stores, department stores near colleges, and online websites like Amazon and Pogo. In addition, MB will create and sell a mobile app of the game.
As VP of Sales for MB, develop an outline for a presentation to the company’s executive team explaining your plan to generate $3,750,000 million in incremental sales from this new game prior to and during the upcoming Christmas holiday season. The suggested retail price would be $24.99 and the wholesale price would be $15. The total cost for selling the new game is estimated to be 20% of total revenues.
Here are some additional facts and issues to consider:
Apply as many concepts and tools that you learn in during the course to come up with your sales management strategy. Feel free to address other issues that aren’t bulleted above if you think they are relevant and important. Also, make as many assumptions as you want – just make a note in your presentation about the assumptions. Don’t let a lack of information stop you from putting a thoughtful plan together.
Prepare a PPT presentation with 15- 20 slides. You can put additional slides in an appendix if you want to.
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