Module 2: discussion on external environment | mba682

Module 2: Discussion on External Environment

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icon Discussion – The External Environment

Most of us can agree that humans are dependent on the environment but we cannot do much to change our immediate environment and have only marginal effects on competitors and politics. But businesses can exert a different kind of influence on the world around them.  In this exercise consider the PESTLE analysis model.

PESTLE Model.jpg

Now choose one of the following companies for your discussion post: 

  • Facebook
  • Amazon
  • Exxon
  • The Walt Disney Company
  • Etihad Airways

What is your assessment of the company you selected PESTLE threats or opportunities? How well does your company address these environmental factors?  Does it do a good job?  Is there one that it is best in?  One that it fails in? 

Please post your discussion by 23:59 Friday of Week 2 and post a response to a colleague’s post discussion by 23:59 Sunday of Week 2. 


Grading Rubric 

Your assignment will be graded according to the grading rubric.  Your initial post receives up to 4 points and your response to a colleague 1 point.  

Very Proficient:


  • Comments are made in a timely fashion, giving others an opportunity to respond.
  • Comments are thoughtful and analyze the content or question asked.
  • Comments make connections to the course content and/or other experiences.
  • Comments extend discussions already taking place or pose new possibilities or opinions not previously voiced. 
  • Comments are from participants aware of the needs of the community, motivate group discussion, and present a creative approach to the topic.



  • Comments are made in a timely fashion, giving others an opportunity to respond.
  • Comments are thoughtful and analyze the content or question asked.
  • Comments make connections to the course content and/or other experiences, but connections are unclear, not firmly established or are not obvious.
  • Comments contain novel ideas, connections, and/or real-world application but lack depth, detail and/or explanation.
  • Comments are from participants who interact freely and occasionally attempt to motivate discussion.



  • Comments are usually, but not always, made in a timely fashion.
  • Comments are generally accurate, but the information delivered is limited.
  • Comments make vague or incomplete connections between class content and posting by other students.
  • Comments summarize what other students have posted and contain few novel ideas.
  • Comments show marginal effort to become involved with group.

Improvement Needed


  • Comments are not made in timely fashion, if at all.
  • Comments are superficial, lacking in analysis or critique.
  • Comments contribute few novel ideas, connections, or applications.
  • Comments veer off topic.


(1 or 0)

  • Nonexistent, irrelevant or nonsensical responses
  • Participant was rude or abusive to other course participants.  In this case, the number and quality of other posts is irrelevant.
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