Motivation, Exposure, Judgment- Decision Making

For this project you will select any five of the presentations and expand on any three concepts for each chapter as an infographic. So you will have a total of 15 concepts (5 chapters x 3 concepts per chapter = 15 total sections of the infographic). What does “expand on” mean? You will develop infographics where you will define, provide examples of, and basically help explain each concept.

For example, you may want to cover the presentation ‘Motivation’. You decide that the three concepts you would like to expand on are: Needs (functional, symbolic, hedonic), Perceived Risk, and Needs (approach-avoidance conflict, approach-approach conflict, and avoidance-avoidance conflict). You then create an infographic section for each of these concepts. That would count as three of the 15 needed sections of the infographic, as you would need to find 3 concepts for each of 4 remaining chapters (12 additional concept sections) to complete the assignment.

*Slection are made:

1. Chapter: Module 1 Motivation PowerPoint

            Concepts need to expand:

  1. Motivation
  2. Needs (functional, symbolic, hedonic)
  3. Needs (approach-avoidance conflict, approach-approach conflict, and avoidance-avoidance conflict).

2. Chapter: Module 2 Exposure PowerPoint

Concepts need to expand:

  1. Exposure
  2. Attention
  3. Perception

3. Chapter: Module 3 Judgment- Decision Making PowerPoint

            Concepts need to expand:

  1. Anchoring
  2. High-Effort consumer decision
  3. Decisions made by gain and losses

4. Chapter: Module 4 Social Influence

             Concepts need to expand:

  1. Social Influence
  2. Opionon leaders
  3. Informational Influence

5. Chapter: Module 5 Psychographic-Innovation

Concepts need to expand:

  1. Values
  2. Personality
  3. Innvations

Any confusion about the chapter and concepts please let me know!

Be sure to cite where appropriately. Please see below for instructions on how to cite.

Project format:

Infographic: Develop an infographic based on the book. Please submit as a Word or PPT document. No PDFs, please!

What is an infographic?

How do I develop an infographic? (provides many useful tools, including websites where you can develop the infographic.)

Citing course materials:

(the citation page/reference page can be at the end of the document)

Milovic, A. MARK 4010 – Chapter 1 [PowerPoint slides]. Retrieved from Marquette D2L course page:

                        *replacing ‘Chapter 1’ with whatever chapter you are using from the D2L site

For all other cites, please use APA format (

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