Read the case study uploaded to Moodle titled “The Netflix effect” in Thailand by Pirongrong Ramasoota, Abhibhu Kitikamdhorn (you can find it in a PDF format at the top part of the course’s page, right below the shortcuts). Here is a link to the publisher’s page of the case study too. Answer the following questions:
Identify and discuss the nature and type of marketing issues in the case (25%)
Were these strategies/tactics/actions implemented? (10%)
What were the consequences of the taken strategies/tactics/actions? (15%)
Were procedures in line with existing codes of practice, policy, or theories? (25%).
Design possible recommendations aimed at provided better responses or fixing the identified issues (25%).
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