Packaging design brief product: juice

Instructions: Assume you are the packaging engineer for a large consumer products company. In this company, the Packaging Design Briefs are initiated by the marketing group and forwarded to the Package Engineering group. You currently are working on three packaging design briefs. Copies of these design briefs are attached. Note that the marketing department has completed some information on each brief and the Package Engineering department will complete the remaining information.

1. Choose one brief and complete the information on the brief. Using what you have learned in the class, complete the information needed on the design brief. Please include justification of your responses when requested. You are making judgment calls based on the information that you have been given and also based on what we have learned in the class.

2. Complete a Power Point Presentation. The Power Point presentation should reflect the outcome of completing the design brief as well as other aspects you deem necessary in presentin and a narrative form in the notes section of the Power Point presentation.

 

One note on the Final Project, APA formatting is not required. You may type your responses on the Design Brief form, save the form, and submit it as your assignment.

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