REPLY TO CLASSMATE'S DISCUSSION

Do you think that companies place enough emphasis on environmental scanning? Why, or why not? In your discussion, give an example of a company that does or does not place enough emphasis on environmental scanning.
PLEASE EXPLAIN WHETHER YOU AGREE WITH MY CLASSMATE RESPONSE TO THE ABOVE QUESTION AND WHY? (A MININUM OF 125 WORDS) 
                                                         CLASSMATE’S POST
“Environmental scanning is the internal communication of external information about issues that may potentially influence an organization’s decision making process. Environmental scanning focuses on the identification of emerging issues, situations and potential pitfalls that may affect an organizations future” (Albright, 2004, p. 40). Technology is changing at a pace that some organizations are unable to keep up with. For example, in my home town of El Paso, Texas, there is a widely known locally ran business, which (up until only less than a year ago) has never accepted any form of payment, other than cash. It becomes a hassle anytime you want to go eat here, because you have to have cash on you, or make a pit stop at some ATM. Let us be real, who carries cash anymore? This eatery for years (in my opinion) failed to environmentally scan and keep up with the technology of today. Furthermore, this company failed to focus their business on emerging trends and the pitfalls that running a cash only business would incur. After years and years of running their business this way, I learned that very recently, they finally started accepting debit/credit cards and now their business is booming again. “Because of rapid changes in today’s marketplace and new and emerging business practices, it is easy for an organization to fall behind by not keeping up in areas such as technology, regulations and various rising trends” (Albright, 2004, p. 40). In my opinion, if a company is okay with just making ends meet, then environmental scanning probably is not so important. Maybe a mom and pop shop only wants to stay small and only appeal to a certain customer base, but if an organization wants to grow and compete, then environmental scanning becomes important. I have been doing quite a bit of research on Walmart, we have all come to know, and love WalMart becomes it is everywhere. You can physically shop at a Walmart and find pretty much everything you need. I have found, that although Walmart is one of the most successful brick and mortar stores today, it continues to expand its reach via the internet, as it competes with companies such as Amazon. WalMart realizes that times are changing and that a new (and large) customer base wants to shop only online. Rather than remain stagnant, WalMart has invested millions of dollars, building up their own online shopping, thereby expanding their customer base and their profitability. “The focus on environmental scanning is on strategic thinking and planning. Its value comes from the identification and understanding of complex issues facing the organization” (Albright, 2004, p. 40). WalMart has definitely made strategic plans to move into the future, by bolstering its organization through technology. While WalMart also needs to prepare for certain threats and vulnerabilities with this, their organization as a whole has adopted the new culture and together they can take advantage of the positives, while doing their best to mitigate any negatives. 
                                                                       Reference:
Albright, K. S. (2004). Environmental scanning: Radar for success. Information Management Journal, 38(3), 38-45. Retrieved from https://libraryresources.waldorf.edu/login?auth=CAS&url=http://search.ebscohost.com.libraryresource s.waldorf.edu/login.aspx?direct=true&db=bcr&AN=13108082&site=ehost-live&scope=site

Order a unique copy of this paper
(550 words)

Approximate price: $22

Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

We value our customers and so we ensure that what we do is 100% original..
With us you are guaranteed of quality work done by our qualified experts.Your information and everything that you do with us is kept completely confidential.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

The Product ordered is guaranteed to be original. Orders are checked by the most advanced anti-plagiarism software in the market to assure that the Product is 100% original. The Company has a zero tolerance policy for plagiarism.

Read more

Free-revision policy

The Free Revision policy is a courtesy service that the Company provides to help ensure Customer’s total satisfaction with the completed Order. To receive free revision the Company requires that the Customer provide the request within fourteen (14) days from the first completion date and within a period of thirty (30) days for dissertations.

Read more

Privacy policy

The Company is committed to protect the privacy of the Customer and it will never resell or share any of Customer’s personal information, including credit card data, with any third party. All the online transactions are processed through the secure and reliable online payment systems.

Read more

Fair-cooperation guarantee

By placing an order with us, you agree to the service we provide. We will endear to do all that it takes to deliver a comprehensive paper as per your requirements. We also count on your cooperation to ensure that we deliver on this mandate.

Read more

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency