The Art of the Start Book Review

Trying to start a new business is what made me read this book. The desire to make it right, to learn at every step and to know where I am going and what to do, motivated me to read it.
This book covers a bit of everything I have to know when I start a business. How important is to have a mantra and make meaning. Positioning is where you establish how your business is different from the competition.In the pitching chapter the rule 10/20/30 got stuck in my mind: ten slides, twenty minutes and thirty-point-font text. The book is also full of real examples which helped me understand how other entrepreneurs applied these concepts, exercises I can do to start my business and recommended reading after each chapter, so I can go deeper into the subject.
The chapters which had a bigger impact on me were “The Art of Writing a Business Plan”, “The Art of Rainmaking” and “The Art of being a Mensch”.
One of the most interesting thing in the business plan chapter was the new perspective I got. “PITCH, THEN PLAN”. It made sense because a plan is a detailed version of pitch. A pitch is also easier to change and improve, you get immediate reaction and the pitch determines if you are rejected, or you generate interest. So, I intend to try a pitch to my mentor and colleagues, do this ten times, discuss with the team what I learned, improve the pitch and then write the plan.
Rainmaking for startups is someone who can bring large quantities of business. As an entrepreneur, I have to get the first version of my service into the marketplace and find out where it blossoms. I have to be flexible and open, so I can see the unintended customers and how they use my service. At this part, I found an interesting example about Univac who was a leader in computers. He considered that computers were tools for a scientist and he did not sell them to the business market. IBM, was thinking differently and let its products in the business market. Univac remained only a name in the history books.
What I stayed with me from this chapter was that I have to find the key influencers and talk, understand and empathize with them. Another thing is that I have to learn from rejection.
The last chapter explained how to achieve “menschhood”. “Mensch” is a Yiddish word which describes someone who is ethical, decent, and admirable. From a business perspective, is about building a great and lasting organization. To do this I need to have moral and ethical standards for the employees. There are three components to a “menschhood”: helping lots of people, doing what’s right and paying back to the society.
In conclusion, I will do some exercises from the book and I will apply the guidelines that I think are useful for stage I am in right now. It was a useful book, and I recommended it to friends who want to start a business, but does not know with what to begin

Order a unique copy of this paper
(550 words)

Approximate price: $22

Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

We value our customers and so we ensure that what we do is 100% original..
With us you are guaranteed of quality work done by our qualified experts.Your information and everything that you do with us is kept completely confidential.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

The Product ordered is guaranteed to be original. Orders are checked by the most advanced anti-plagiarism software in the market to assure that the Product is 100% original. The Company has a zero tolerance policy for plagiarism.

Read more

Free-revision policy

The Free Revision policy is a courtesy service that the Company provides to help ensure Customer’s total satisfaction with the completed Order. To receive free revision the Company requires that the Customer provide the request within fourteen (14) days from the first completion date and within a period of thirty (30) days for dissertations.

Read more

Privacy policy

The Company is committed to protect the privacy of the Customer and it will never resell or share any of Customer’s personal information, including credit card data, with any third party. All the online transactions are processed through the secure and reliable online payment systems.

Read more

Fair-cooperation guarantee

By placing an order with us, you agree to the service we provide. We will endear to do all that it takes to deliver a comprehensive paper as per your requirements. We also count on your cooperation to ensure that we deliver on this mandate.

Read more

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency