Select a product, line of products, or brand from a company of your choice and research the companyâ€™s social media marketing strategies. Carefully examine the social media presence for the product. In an analysis (750 Â words), identify how the company utilizes social media to promote the product. Address the following in your analysis:
1. What is the customer segment for this particular product, line of products, or brand?
2. Which social media outlets does the company use to reach the customer segment? Discuss elements of their campaign.
3. Examine the customer segmentâ€™s response to the companyâ€™s social media marketing (e.g., through evaluating user-generated content related to the campaign, sales data for particular products, etc.). Based on that response, how effective are the companyâ€™s social media marketing strategies?
4. Compare the companyâ€™s social media strategies to one of its major competitors. What does the company do well to distinguish itself and product(s)/brand?Â
Â 5. Finally, recommend two specific strategies for how the company could more effectively utilize social media to better target its customer segment and increase its competitive advantage in the market.
Support your ideas and findings with descriptions of specific social media campaign examples and consumer and market research.
Prepare this assignment in the APA Style.
We value our customers and so we ensure that what we do is 100% original..
With us you are guaranteed of quality work done by our qualified experts.Your information and everything that you do with us is kept completely confidential.
You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.Read more
The Product ordered is guaranteed to be original. Orders are checked by the most advanced anti-plagiarism software in the market to assure that the Product is 100% original. The Company has a zero tolerance policy for plagiarism.Read more
The Free Revision policy is a courtesy service that the Company provides to help ensure Customer’s total satisfaction with the completed Order. To receive free revision the Company requires that the Customer provide the request within fourteen (14) days from the first completion date and within a period of thirty (30) days for dissertations.Read more
The Company is committed to protect the privacy of the Customer and it will never resell or share any of Customer’s personal information, including credit card data, with any third party. All the online transactions are processed through the secure and reliable online payment systems.Read more
By placing an order with us, you agree to the service we provide. We will endear to do all that it takes to deliver a comprehensive paper as per your requirements. We also count on your cooperation to ensure that we deliver on this mandate.Read more